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View case study ↗Graddles developed the Shen Guitars website for Andy in 2026, creating an online home for the instrument brand.
The website introduces carbon fiber and mahogany hollow-body instruments through product photography and the maker's story. Visitors can explore guitars and basses, follow the design journey and find answers to common questions.
The project combines a visual product showcase with longer editorial pages, giving both first-time visitors and technically curious readers a place to start.

The central design challenge was to bring two kinds of content together: an immediate visual introduction to the instruments and a detailed account of how they were developed.
The guitar journey includes prototypes, manufacturing notes and technical imagery. Those details needed their own reading space, while the homepage needed to help visitors understand the brand and choose where to go next.
We developed a website that introduces the instruments visually and connects that introduction to dedicated guitar and bass pages.
The homepage pairs close-up photography with a maker-story section and links to further exploration. A separate, illustrated guitar journey presents the development process in successive stages, keeping the longer narrative outside the main introduction.
Frequently asked questions provide another route into product information. A closer-look gallery highlights the instruments in detail and in use, while footer links connect visitors to the shop, build tips and contact information.
The delivered website brings the brand's product presentation, maker story and technical content together in a live online experience.
Visitors can start with the visual showcase, explore individual instrument journeys and continue to the shop or contact details. The result is a website that gives the products and their development story distinct, connected places.
Share your goals with Graddles and we’ll help you plan the next step.
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